Search volume is a crucial metric in SEO (Search Engine Optimization) that measures the average number of times a specific search query is entered on a search engine per month. Understanding search volume helps marketers and website owners determine the popularity and demand for specific keywords.
Semrush, a leading SEO tool, provides valuable insights into search volume. Their database consists of both national-level and local-level data, allowing users to analyze search volume on a global and regional scale. By changing the regional or local database, you can observe fluctuations in the volume for a particular keyword.
To find a keyword’s search volume using Semrush, simply enter the keyword in the search bar to generate the Keyword Overview report. This report presents the monthly search volume for the keyword, both globally and locally, if selected. The local volume can be obtained by choosing a specific sub-location, city, or region.
It is important to note that local volume is only available for individual keywords and not in the Bulk Analysis report. Additionally, requesting local data consumes one “Keyword metrics updates” limit. The global volume represents the sum of a keyword’s monthly search volumes across all regional databases. Semrush users can access global volume data in various tools such as Keyword Gap, Keyword Magic Tool, and Organic Research.
Semrush calculates the average monthly search volume by dividing the total number of searches for a keyword over the past twelve months by 12. However, for seasonal or trending keywords, the monthly search volume may vary, causing fluctuations in the average.
Search volumes in Semrush are updated monthly to incorporate the latest search data from Google and reflect changes in search results. Historical data is also available, allowing researchers to analyze the average search volumes of keywords dating back to January 2012.
In addition to search volume, Semrush provides other valuable metrics such as CPC (Cost Per Click) and competitiveness. CPC and competition level are related to Google Ads, while keyword difficulty relates to SEO. These metrics help marketers evaluate the commercial value and competition level associated with specific keywords.
Semrush’s volume calculation method is based on machine learning algorithms and a vast amount of data acquired from search engines. These algorithms are constantly trained and improved using historical clickstream data from reliable sources. By leveraging this data and applying computational models, Semrush is able to calculate volumes for billions of keywords accurately.
In recent years, Semrush has expanded its data sources and incorporated them into their machine learning algorithms. This enhancement has significantly improved the accuracy of search volume calculations, placing Semrush above its competitors in terms of impressions in GSC (Google Search Console).
As of today, these updates are fully rolled out to the following databases: US, UK, Australia, Canada, France, Spain, Italy, Belgium, the Netherlands, Germany, Israel, and Brazil. Semrush continues to update additional databases to ensure the accuracy and reliability of their search volume data.
With Semrush’s comprehensive search volume insights and advanced calculation methods, marketers and website owners can make informed decisions and optimize their SEO strategies effectively.
FAQs
Q: What is search volume?
A: Search volume refers to the average number of times a specific search query is entered on a search engine per month. It helps determine the popularity and demand for keywords in SEO.
Q: How does Semrush calculate search volume?
A: Semrush utilizes machine learning algorithms and a vast amount of data from search engines to calculate search volumes accurately. These algorithms are trained using historical clickstream data and external data sources.
Q: Can I view search volumes for local locations using Semrush?
A: Yes, Semrush provides both global and local search volumes. By selecting a particular sub-location, city, or region, you can analyze the search volume for specific keywords at a local level.
Q: How frequently are search volumes updated in Semrush?
A: Search volumes in Semrush are updated on a monthly basis to incorporate the latest search data from Google and reflect changes in search results.
Q: What other metrics does Semrush provide besides search volume?
A: In addition to search volume, Semrush offers metrics such as CPC (Cost Per Click), competition level, and keyword difficulty. These metrics help evaluate the commercial value and competition associated with keywords.
Conclusion
Search volume is a crucial metric in SEO, and Semrush provides valuable insights into it. With their advanced calculation methods and comprehensive data sources, Semrush offers accurate and reliable search volume data for marketers and website owners. By understanding search volumes, businesses can optimize their SEO strategies and target keywords that align with user demand.